Meraas asked us to promote their Citywalk leisure destination. They had a weekly promotion, with discounts offered across retail and F&B outlets to women. They asked us to work with them to promote this online and across our social channels.
We targeted key social influencers in the city, who sat in Meraas’ intelligent and glamorous key market. Working with the influencers to engage their hundreds of thousands of followers, we also held an exclusive event, which we also promoted online and in print. We utilised our publication’s targeted distribution network, so that we were able to reach clinics, hospitals and cafes in the UAE, as well as subscribers. Our experienced journalists also produced print coverage for our 9,000 readers following the event, as well as video.
With the event itself oversubscribed and significant coverage on social media, we reached the relevant readers and engaged attendees on a personal level.